But now a body of academic research is emerging that challenges the self-professed independence and objectivity of the information provided by the Science Media Centre (SMC) in London, United Kingdom, which is said to have inspired the set-up of others.
Its briefings on various issues, including those of relevance to development, such as
genetic modification (GM) or
renewable energy, are reported on by British mass media, such as the BBC and
The Guardian, which have a global audience and influence.
Researchers are questioning two of the SMC’s claims: to provide neutral scientific views to promote better representation of science in the media, and to be independent of its many
funders, who are largely the corporate world and the government.
Instead, they said at PCST2014, corporate lobbyists feature high on the agenda, which is dominated by the topics close to corporate rather than public interest.
And the journalists who uncritically report on SMC briefings and quotes sent by the centre are being taken for a ride by a lobby organisation instead of a neutral science information provider, they said.
“I would close down the Science Media Centre,” said Connie St Louis, former president of the Association of British Science Writers and a senior lecturer at City University, London. She conducted a small study on the centre’s impact on UK science reporting in the 12 national newspapers in 2011 and 2012.