Science Media Centre
SMC began in 2002 in part to contain negative media coverage of GM Foods which seemed bad for business in UK PLC. One of the other factors cited early on was the rough time certain academics such as Simon Wessely were getting when they put forward views about Chronic Fatigue Syndrome (CFS). SMC was and is closely linked to Sense about Science, which began at the same time. They had key founders in common.
The Trustees are:
- Jonathan Baker Professor of Journalism, U of Essex, (ex-Head of Newsgathering, BBC)
- Adrian Bull External Relations Director, National Nuclear Laboratory
- Karen Chadwick Head of Commercial Finance, Wellcome Trust
- Julian Hitchcock Partner, Marriott Harrison LLP
- Dr Helen Jamison Head of Media Relations, Wellcome Trust
- Prof. Ottoline Leyser Professor of Plant Development, Sainsbury Laboratory, U of Cambridge
- Prof. Mike Rawlins Former Chair of NICE
- Jo Revill Chief Executive, British Society for Immunology
- Fran Unsworth Director World Service Group, BBC
- Prof. Simon Wessely Professor of Psychological Medicine, Kings College London
“When a story breaks – whether it’s the latest flu epidemic, health scare or a potential nuclear crisis – the SMC persuades leading experts to drop everything and engage with the story, then contacts journalists at all the major news outlets to offer those experts for interviews or immediate comment”.
“The SMC has a track record of recruiting experts to its media database on topical issues and considerable experience and expertise helping them speak to the media. The SMC should therefore prioritise recruitment of experts working in high-profile fields that attract controversy”.
The people most aware of SMC and SAS up till this have been from the environmental movement – Friends of the Earth etc, as befits the origins of SMC in trying to influence the debate on GM foods.
Their commitment to CFS has been pretty constant too. As one of the comments on What’s going on Here mentions, SMC have recently co-ordinated comments on the PACE study of CFS. This is a British study that has generated more interest in the US than the UK, in part because the authors have resolutely refused to part with the data and because there has been outcome switching worthy of Study 329.
The brand is obviously working because it has spread to Canada, Australia, New Zealand and elsewhere. SMC recently forced the Toronto Star to back down over a story about HPV.
There has been a move to America also which generated this
US assessment of its background and M.O. – basically endorsing corporate views. The stated aim is to promote mainstream science but a science that doesn’t question, and get us to question, is worse than salt that has lost its flavor – the appearances of salt are worthless, the appearances of science are dangerous.