If you're a scientist reading this, you may well think, as I used to, that running a Science Media Centre (SMC) would be a worthy but rather dull existence. Surely, it's just a case of getting scientists to explain things clearly in non-technical language to journalists. The fact that the SMC was created in part as a response to the damaging debacle of
the MMR scandal might suggest that it would be a straightforward job of providing journalists with input from experts rather than mavericks, and helping them distinguish between the two.
I now know it's not like that, after being on the Science Media Centre's panel of experts for many years, and having also served on their advisory committee for a few of them. The reality is described in this book by SMC's Director, Fiona Fox, and it's riveting stuff.
In part this is because no science story is simple. People will disagree about the quality of the science, the meaning of the results, and the practical implications. Topics such as climate change, chronic fatigue syndrome/ME and therapeutic cloning elicit highly charged responses from those who are affected by the science. More recently, we have found that when a pandemic descends upon the world, some of the bitterest disagreements are not between scientists and the media, but between well-respected, expert scientists. The idea that scientists can hand down tablets of stone inscribed with the truth to the media is a fiction that is clearly exposed in this book.
Essentially, the SMC might be seen as acting like a therapist in the midst of a seriously dysfunctional family where everyone misunderstands everyone else, and everyone wants different things out of life. On the one hand we have the scientists. They get frustrated because they feel they should be able to make exciting new discoveries, with the media then helping communicate these to the world. Instead, they complain that the media has two responses: either they're not interested in the science, or they want to sensationalise it.