Ideas For Marketing ME More Effectively...

[Alvin]

Accurate. Simple. Clear and direct without being detailed or gruesome. Easy concept to grasp. Makes a catchy and memorable headline/soundbite. Provokes curiosity for further explanation.

I like Trish's one better though i think it needs further refinement.

 

[Sean]

I like Trish's one better though i think it needs further refinement.

The word 'exercise' is too limited in that it invokes the physical sense only.

We need something that covers physical, mental, and social exertion, without having to spell it out (in the first instance, it can be done later in follow-up info).

'Effort' is too closely aligned to notions of willpower and moral agency, and has already has been tainted with the Effort Syndrome label.

Also think it is a good idea to avoid any technical sounding terms in it.

 

[Alvin]

The word 'exercise' is too limited in that it invokes the physical sense only.

We need something that covers physical, mental, and social exertion, without having to spell it out (in the first instance, it can be done later in follow-up info).

'Effort' is too closely aligned to notions of willpower and moral agency, and has already has been tainted with the Effort Syndrome label.

Also think it is a good idea to avoid any technical sounding terms in it.

A slogan will never cover all use scenarios, you need direct, succinct and powerful. 'Exercise' is also good as reverse propaganda against the PACErs, if exercise makes you sicker then exercise therapy will make you a lot sicker. You have planted a correct idea and controlled the narrative from the beginning.
Examples of popular slogans that are direct yet vague if you think about them "Be all you can be" or "A diamond is forever" or "Just do it"

 

[Sasha]

Are there plans for Unrest to be shown on a UK TV network, @JenB? That could have an enormous impact here.

 

[Trish]

Are there plans for Unrest to be shown on a UK TV network, @JenB? That could have an enormous impact here.

That would be fantastic. But would the fact that it's already on Netflix here preclude that?

 

[Snow Leopard]

@Snow Leopard whrn starting the thread I had in mind the goal of improved marketing was to get more government funding.

Then the target shouldn't be the general population, but the scientific community.

 

[Trish]

Then the target shouldn't be the general population, but the scientific community.

And the politicians.

 

[Sasha]

That would be fantastic. But would the fact that it's already on Netflix here preclude that?

Netflix is just for Netflix subscribers, isn't it? Apparently Netflix has 7.5m UK subscribers, but that's only about 10% of the population. I don't see why a terrestrial station wouldn't want it. Or does Netflix demand sole rights? I don't know about these things.

 

[Trish]

I don't know about these things

Nor do I

 

[Barry]

There is no argument that this disease is stupendously horrible, and i suspect the PACErs would very quickly use such a campaign as fodder to discredit us.

They don't seem to be managing very well against Unrest and MillionsMissing.

 

[Barry]

And the politicians.

Which therefore means the voters also.

 

[Barry]

''ME: When exercise makes you sicker''

ME: When exertion makes you sicker' ?

 

[Rossy191276]

Which therefore means the voters also.

Which therefore also means the media..

 

[Skycloud]

I've got a feeling we've previously discussed what is a better word elsewhere on the forum and 'activity' came up as a better word. The problem with 'exertion' and 'exercise' is that they suggests things that take a lot of energy like running, or digging when much more minimal activity causes problems for many.

 

[Hoopoe]

When a lack of energy makes activities of daily living unsustainable.

Followed by a list of activities that are affected.

 

[Hoopoe]

Initial mock-ups for the Undead campaign are starting to come in

Bill (it is only a joke)

(but we will if you don't start funding research soon)

 

[Allele]

Does anyone have a copy of Osler's Web? I think Hillary wrote in there the content of the horrible bigoted poster that CDC had on the wall for years about us. I would like to remember what it said, and cannot.

I may be confounding two stupid CDC things, but it might have said something about the zombie apocalypse? Either way it was highly offensive, and it might be useful to recall its content to see what historical propaganda we are countering with our targeted messages.

 

[Bill]

 

[Inara]

Does anyone have a copy of Osler's Web?

Yes. I can't remember a poster And I fear it's too much to look it up. But maybe there's an index. I'll have a look.

 

[Inara]

This is what I found on p. 154:

"On a large poster of the Statue of Liberty, for instance, he [Holmes] scrawled, 'Give me your tired, your weak, your EBV-positive, yearning to be diagnosed.' On another wall, he hang a placard that said, 'Mono Man'. On his door's exterior was another placard: 'Just because I'm paranoid doesn't mean they're not after me.'
[...] Holmes's office door was home to a letter composed by the agency's stuff [...]. "Dear Sirs,' it began, 'I am sick...I am so tired, it took me six days to dictate this letter to my secretary.' The text of the letter evoked a grotesque portrait of a hypochondriac. It read, in part: 'I would like a list of recommended treatments...in descending order of trendiness, including acyclovir, gamma globulin, WXYZ-2, 3DOG, Vitamins A, B1 through 12, C, D, E, F, G, H, I, J, K, L, M, N, O, P and Q, Zinc, Cadmium, Cobalt, Neodymium, Ytterbium, lecithin, morithin, lessismorithin, sensory deprivation, walking on hot coals, alternating sensory deprivation and walking on hot coals, purified fruit-bat guano injections, and bedrest. I have already tried Valium, Lithium, Haldol, and thoradozine, but they only work when I take them. Please inform me how to get social security and workman's compensation benefits for the abkve diseases. I have had them for over forty years now, and I am only twenty-nine years old'."

Is it what you meant?