Ideas For Marketing ME More Effectively...

This one is hilarious because its so true!

 

One problem that occurs to me is that using "ME" as pronoun in a marketing campaign ("Stand by ME," "Forget ME Not," etc...) will have to overcome a hurdle in the US, at least. While the term "M.E." seems to be in such common use in the UK that news presenters use it without explanation, in the US only a bare fraction of the population could tell you what "CFS" stands for, let alone "ME/CFS" or "M.E."

In the United States, people are more likely to have heard of "Chronic Fatigue Syndrome," with all the baggage that carries, but even recognition of that term is likely still quite low (and deeper familiarity with it even lower). A news presenter in the US could still not say today "New developments tonight in the fight against 'CFS'," and expect themselves to be understood without a fair amount of elaboration on what "CFS" is.

On the other hand, the fact that the "CFS" "brand" is weak in the US might suggest that the opportunity is there to transition it to "M.E." if a concerted campaign were undertaken. I'd much rather that the disease was known as "M.E." in the United States, even if "ME" becomes a historic pseudo-acronym in which "ME" simply stands for the disease known as "ME."

 

Re: Forget-ME-not... I've been using mine for a few years now (during May).

Only thing is that it's also used by Alzheimer's charities.

 

Thanks so much for that, Jen.

Sasha and Bill, I'm so glad it resonated with you guys.

 

Welcome to the forum, @Dragonflies and dreams - really great images!

 

Thanks Sasha, that's really kind.