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Ideas For Marketing ME More Effectively...

Discussion in 'General Advocacy Discussions' started by Rossy191276, May 14, 2018.

  1. Alvin

    Alvin Senior Member (Voting Rights)

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    I like Trish's one better though i think it needs further refinement.
     
  2. Sean

    Sean Moderator Staff Member

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    Location:
    Australia
    The word 'exercise' is too limited in that it invokes the physical sense only.

    We need something that covers physical, mental, and social exertion, without having to spell it out (in the first instance, it can be done later in follow-up info).

    'Effort' is too closely aligned to notions of willpower and moral agency, and has already has been tainted with the Effort Syndrome label.

    Also think it is a good idea to avoid any technical sounding terms in it.
     
    Inara and andypants like this.
  3. Alvin

    Alvin Senior Member (Voting Rights)

    Messages:
    3,309
    A slogan will never cover all use scenarios, you need direct, succinct and powerful. 'Exercise' is also good as reverse propaganda against the PACErs, if exercise makes you sicker then exercise therapy will make you a lot sicker. You have planted a correct idea and controlled the narrative from the beginning.
    Examples of popular slogans that are direct yet vague if you think about them "Be all you can be" or "A diamond is forever" or "Just do it"
     
  4. Sasha

    Sasha Senior Member (Voting Rights)

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    3,780
    Location:
    UK
    Are there plans for Unrest to be shown on a UK TV network, @JenB? That could have an enormous impact here.
     
    Binkie4, EzzieD, Barry and 3 others like this.
  5. Trish

    Trish Moderator Staff Member

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    52,340
    Location:
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    That would be fantastic. But would the fact that it's already on Netflix here preclude that?
     
    Barry likes this.
  6. Snow Leopard

    Snow Leopard Senior Member (Voting Rights)

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    Location:
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    Then the target shouldn't be the general population, but the scientific community.
     
    Skycloud likes this.
  7. Trish

    Trish Moderator Staff Member

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    Location:
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    And the politicians.
     
  8. Sasha

    Sasha Senior Member (Voting Rights)

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    Location:
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    Netflix is just for Netflix subscribers, isn't it? Apparently Netflix has 7.5m UK subscribers, but that's only about 10% of the population. I don't see why a terrestrial station wouldn't want it. Or does Netflix demand sole rights? I don't know about these things. :)
     
  9. Trish

    Trish Moderator Staff Member

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    52,340
    Location:
    UK
    Nor do I :)
     
    Sasha likes this.
  10. Barry

    Barry Senior Member (Voting Rights)

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    They don't seem to be managing very well against Unrest and MillionsMissing.
     
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  11. Barry

    Barry Senior Member (Voting Rights)

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    Which therefore means the voters also.
     
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  12. Barry

    Barry Senior Member (Voting Rights)

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    ME: When exertion makes you sicker' ?
     
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  13. Rossy191276

    Rossy191276 Established Member (Voting Rights)

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    65
    Which therefore also means the media..
     
    Barry likes this.
  14. Skycloud

    Skycloud Senior Member (Voting Rights)

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    Location:
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    I've got a feeling we've previously discussed what is a better word elsewhere on the forum and 'activity' came up as a better word. The problem with 'exertion' and 'exercise' is that they suggests things that take a lot of energy like running, or digging when much more minimal activity causes problems for many.
     
    Sean, Barry, Inara and 1 other person like this.
  15. Hoopoe

    Hoopoe Senior Member (Voting Rights)

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    5,255
    When a lack of energy makes activities of daily living unsustainable.

    Followed by a list of activities that are affected.
     
    andypants likes this.
  16. Hoopoe

    Hoopoe Senior Member (Voting Rights)

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    5,255
    (but we will if you don't start funding research soon)
     
    Joh, Inara, andypants and 1 other person like this.
  17. Allele

    Allele Senior Member (Voting Rights)

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    1,047
    Does anyone have a copy of Osler's Web? I think Hillary wrote in there the content of the horrible bigoted poster that CDC had on the wall for years about us. I would like to remember what it said, and cannot.

    I may be confounding two stupid CDC things, but it might have said something about the zombie apocalypse? Either way it was highly offensive, and it might be useful to recall its content to see what historical propaganda we are countering with our targeted messages.
     
    ScottTriGuy, EzzieD, Inara and 3 others like this.
  18. Bill

    Bill Senior Member (Voting Rights)

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    Location:
    Los Angeles
    [​IMG]
     
    Last edited: May 16, 2018
    Joh and andypants like this.
  19. Inara

    Inara Senior Member (Voting Rights)

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    Yes. I can't remember a poster :( And I fear it's too much to look it up. But maybe there's an index. I'll have a look.
     
    Allele likes this.
  20. Inara

    Inara Senior Member (Voting Rights)

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    2,734
    This is what I found on p. 154:


    Is it what you meant?
     
    Hutan, Joh, Binkie4 and 3 others like this.

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