I used that headline to point out the power of marketing...How to get attention My name is Anthony Ross. I am a former Wimbledon player, psychologist, and before becoming ill the head of a tennis psychology company where I learned the power of marketing in the years leading to my illness. I am now a bed-bound ME sufferer. I have followed from my bed all the amazing advocacy efforts that the ME community is making. But what we need is to unify the marketing of the disease under one slogan/tag line that maximises marketing- an area that we are still completely failing. This is simple and one image during the Millions Missing campaign stood out to me as the answer to this huge problem. it said 'ME is a living death'. If we want to maximise advocacy in the next year, we need to get all Advocacy Groups to come together under one unifying slogan with the simple aim to market the disease under the following slogan: ME: 'The Disease of the Living Dead' People take action based on dreams and fear. With fear the most powerful motivator. There needs to be a focus of advocacy on the stories of the most severely affected, and how the person receiving the message knows that this disease 'kills' life and that they could be next just like all the other healthy adults who have been suddenly struck down.