Yes, we are talking about the difference between a trial design being well blinded, and the effectiveness of a treatment resulting in a loss of blinding that potentially biases assessment of outcomes.
An example of the bias arising from people correctly guessing that they are in an arm with an effective treatment is when the treatment stops further damage but does not at least immediately fix damage caused in the past. And yet people, in the euphoria of feeling that one aspect of their illness is better, may report global improvement, including to symptoms that will not improve or will only improve much more slowly.
It seems likely that ivabradine reduces tachycardia. Beyond that we don't know whether any subjective reports of other aspects of QOL are attributable to that reduction in tachycardia (which is quite plausible) or to unblinded role-playing on the part of patients who know they are supposed to be appreciative.
From the data here, I'd say we only have evidence that ivabradine reduces heart rate (both resting heart rate and standing heart rate). There is no strong evidence that it corrected an abnormal increase in heart rate upon standing. That's mainly because there isn't much evidence of the participants having an abnormal increase in heart rate on standing, at baseline or in either treatment arm.
I think it's a bit questionable whether the average participant in the ivabradine arm with the increase in heart rate of 13 bpm would be able better able to correctly guess that things had improved than the average participant in the placebo arm with the increase in heart rate of 17 bpm. That's why I'm not sure that the question of blinding being broken matters all that much to this study.
The differences in heart rate are definitely significant, impressive, even. Whether they represent a meaningful benefit is another question, although from experience, that reduction alone is a clear benefit in itself, but there is definitely an objective improvement, and for sure the drops in heart rate are the kind that is noticeable when you are used to the higher, unstable, heart rates.
In this case, because the heart rate data suggests that most of the participants didn't have an orthostatic tachycardia problem, I don't think there is evidence that ivabradine is useful. I think the good p value reported there is comparing the baseline 21 bpm change with the ivabradine 13 bpm. The difference is much less impressive and possibly not significant if the outcomes in the two arms are compared (13 versus 17 for the placebo). Importantly both mean differences are normal responses to standing.
Rvallee, you say from experience that the sort of reduction seen is beneficial. But I don't think the mean increases in heart rate with 10 minutes of standing shown here would be causing symptoms - they are pretty normal.
A better analysis or at least an important analysis would have been to categorise the heart rate response to standing as within normal bounds (e.g. <30 bpm) or outside it, and report the percentage of people with an abnormal response before and after treatment.
It is possible that the data collected doesn't illustrate the participants' everyday problems with orthostatic tachycardia well. Perhaps they normally have problems in the afternoons and the assessment was done in the morning. Perhaps the stress and excitement of participating in the trial normalised their heart rate response. Against that though is the lack of an improvement in general health in the ivabradine arm over that achieved in the placebo arm.