INTERESTING YOU SHOULD SAY THAT. My research says, when the 'old way' is challenged, two things happen: Change the tone but not the heart of the message ME is totally 'real'! It's real to the patient It's not malingering ...but mysteriously it should still be treated precisely as though it were Appropriate the language and methodology of what is fought against "We are being harassed/belittled" "We are being victimized" "We are being silenced" Basically, the other side has been successful? Steal their schtick. The point is to come out on top, not even to stick to any particular ideology. It's not conscious. It's literally they see a method has been effective for us and they're like, weee should be using that method.