This is true, but it's more or less the same message with which the trial was introduced to the public. And the FITNET-NHS site on the Bristol page isn't much better. So the ad very much resembles the Bristol approach to recruitment, although maybe it's a little blunter. In any event, the local research ethics committee, which falls under the purview of the Health Research Authority, is supposed to review materials related to a clinical trial, and that includes recruitment materials, as I understand it.