How can you possibly know that 3-for-1s make people spend money that they can't afford? What is your data source?
I don't, but they wouldn't do them if 'they' didn't think it would, and they presumably have figures from previous ones that show an increase in revenue.
As to the can't afford part.....human nature suggests it's probably true, people love 'free' stuff, the idea of donating 3 times what you actually donate, is 'free' stuff. More 'free' stuff is better, than no/less 'free stuff. If I bump a payment, buy less food this week then that could be an extra £20, read £60, donation, that's £40 I've 'gained' through doing 'nothing' other than deferring something. The fact that that deferment needs to be met, well that's only £20 and I've given £60 so I'm £40 up, so not a problem.
But the £20 still needs to be spent.......and it isn't available.
Most people are more subject to the whims of game theory than to a future problem, especially if the problems seem small.
It's manipulative marketing, used all over the place to make profit, it works.
A charity should not be using such techniques IMO.
The evidence that it works, most, or enough, of the time, is, the society we live in.
ETA - My point remains, if the 'minted' donors actually want to donate, why play games, why not simply donate what they can afford/choose? Unless of course, I am right, that this is a cynical manipulative attempt to gain more money than people would otherwise give/can afford?
The more I think about this the more irritated it makes me.
OMF would have the figures but there are basically only 3 scenarios I can think of;
1. The amount raised is the same as the normal amount raised (without a multiplier) plus the 'minted' donation, or
2. The amount raised, is higher than the normal amount raised (without a multiplier) plus the 'minted' donation.
3 The amount raised is less.
Option 1 - in which case, what's the point of it.
Option 2 - where is the extra money coming from, it would be easy to see from the record of donations, anonymous or not, if the average donation is larger, as it must necessarily be, as the amount raised is larger, and if so, how are people affording this, is it safe, or morally right, to assume that they are doing so at no cost to their QoL, in all cases? Given that the vast majority of donations will be given by PwME who have previously donated, and family/friends they know, as that's who the publicity hits, that's who knows about the multiplier.
Option 3 - Really, seriously, why, do, it.
So logic dictates that Option 2 is probably correct, and TBH even if there are more donors, are they people who can't actually afford it, are they people who are only giving because of the multiplier increasing the size of the donation - are they in fact, being 'gamed' out of their money.
There's more but I am 'tired' now.