I’m laying here rather baffled.
They/he cannot seriously have thought that was going to be good enough to put an end to it?
Anyone reading the response would surely have seen it was just going to pour more fuel on the fire?
They have clearly not taken any external crisis management advice, or, if they have, I’d not be paying the bill.
Then again, the article got published in the first place so this I guess just confirms an organisational lack of judgement.
Or, perhaps they have taken the view, let him keep digging..