I know we sometimes talk about getting the word out to GP surgeries etc, but what is the equivalent for ambulance crews, nurses, etc. How, for instance, would you get Dr Muirhead's article in front of them? If just a few read it, they may then talk about it. Sure, some would denigrate it, but there would also be others who would think more deeply about it, and maybe connect some dots. You cannot push this sort of education into the system from the top down. It needs to be readily available at all levels.