Looks like Simon Wessely is getting into this lark also:
Reasons to be cheerful with Ed Milliband and Geoff Lloyd
"We took to the stage and took on the topic of mental health. With 1 in 4 people experiencing a mental health problem each year, there must be something we can do to support, and where possible treat, these millions. Ruby Wax, George Ezra, and Professor Sir Simon Wessely joined us at the Leicester Square Theatre to talk about their personal and professional experiences with mental health."
SW starts around 37 minutes in:
SW gets in a plug for his book. CBT should be more available/IAPT around 55mins.
SW brings in the psychosocial way of treatment.
Seems to be strengthening his position as Mental Illness saviour.