The trouble is that what we are concerned with, as I have recently been trying to make clear for NICE, is the psychology of gathering evidence. The irony is that the psychologists seem to be the least good at this. The need for either blinding OR objective measurement is to do with the psychology of subjective bias. If there is a reason to want to think you are finding something then you have to make sure your measurement is objective and safe from bias. If there is no reason to prefer finding this or that then subjective measures tend to be good enough.
What really screws things up is that people want to find something because they think somebody else (the researcher) wants to find something. So the psychology of trials is a lot about the mistaken idea that people are 'helping' the researchers by reporting what they think is desired.
In the context of testing sorts of advice the advice is clearly not going to be blinded. So maybe we need objective measures. I think the more objective the better, but some important things are hard to measure objectively and we do not want to ignore them. But if the trial is done in a theory free way - perhaps making use of trial technicians who have no interest themselves in any theory or advice but just explain the plans, then the patients do not have any reason to think the researchers want a particular answer. So the need for objective measures is much less. This is what Keith Geraghty was getting at in his PACEgate paper (or maybe the next one).
The whole thing has to be thought of as like a game of chess or poker. And there aren't necessarily any hard borders between objective and subjective or blinded and unblinded. A blinded trial is a trial blinded to which treatment is designed to be the active test. If none of the treatments or advice is any more the active test than another then the trial is in theory blinded after all.
So terminology gets fuzzy. The evidence/science distinction is also confusing. Science is defined as those ideas that can be tested with evidence. So you might say that evidence base is science base. But sometimes the idea is so trivial it really does not count as science. What about the idea that the teapot is on the table. You can get evidence for that. But nobody calls it science. The assumption is that a scientific idea explains in a way that can be made a general rule about causes. My idea about what plans are helpful for PWME is not really a scientific idea because it does not involve explaining with a theory or generalising as to when it might otherwise be true or not.
Sorry about all this. But maybe this illustrates a bit how it is that people doing trials in ME have got things so badly wrong. It is all very complex, but on the other hand it is no more than common sense about human nature. What has been lost sight of is the common sense about how people behave.