I don't think it's appropriate to label this as "neoliberal propaganda" as it isn't. So why the label, neoliberalism ?
There are good reasons to use the terms "propaganda" and "neoliberal ideology" (sure, with that comes an economic mindset, not an economic theory). I only have good sources for explanations in German

and to repeat it here would maybe be inappropriate.
I cannot see why a person with ME AND without lots of money would be gladly accepting neoliberal viewpoints IF this person knew these viewpoints. Often, people don't know the neoliberal values and goals, or how the systems works (e.g. the financial system, in particular how money is created). They are told "this is so good for you!" and most people believe. I cannot explain otherwise why people, for instance, accept "free market rules" for the health system. People aren't cars that can be produced (cared for) faster, cheaper and still better (i.e. efficient), but this is tried, e.g. spraying instead of showering, only that the quality gets worse.
Then, over the years, social aid was cut: lower sick leave money, unemployed payments (plus shorter time) and basic social aid (which at least in Germany is a disgrace). Even if I never heard of "neoliberalism", as soon as I were sick or unemployed - the new garbage of society (at least, that's what they let me know; I don't feel like garbage) - I would have to realize something is really wrong. Instead, people accept the notion it's their own fault (e.g. here comes the propaganda). Which cannot be backed-up by reality. (Why e.g. is it my fault to be unemployed if official statistics show there are ca. 5mio. unemployed and 1mio free jobs? The fault is not to be perfect or else you would have won the fight for one of those jobs.)
Neoliberalism is not a term for a party, and it is not only about an economical view - or a model. Or if so, this view had very wide ranging consequences, like "everything for the market". At least to me that sounds a little fanatic.
Neoliberalism is an economic theory, which doesn't care about who is sick and who isn't.
What's the theory? Can you point to the mathematical model behind that? (I saw some of those models and the assumptions thst go with it.) Even economists say neoliberalism is not an economic model (or theory) because, for one, they realized there is no proof for the assumption of how the free market works - quite the contrarx, comparing regulated mechanisms with deregulated ones most iften show that the regulated ones are economical more efficient.
There is also a "psychiatriac label" for people who don't care if someone is sick or poor or need help - this is a critique on neoliberalism, not on you, ok?
"neoliberal" does not only mean "the new liberal". Again this is why one could call that propaganda - it sounds positive, the "new/modern liberals". Without looking up what neoliberalism really means and is, you will say: liberalism is great, so is neoliberalism.
If one thinks it's great that everything and everyone has to put his entire energy and motivation in profit maximation ("work") - no private life, no private aims - if it's okay that the rich get richer and the poor get poorer, if someone believes in the "good free market" and that it's a "natural law" without any alternatives, and if this person agrees to "the war of classes, where the rich are winning" (Warren Buffet), this is, amongst others, neoliberal ideology.
Personally, I think it's very positive that this topic is picked out by a psychologist.