rvallee
Senior Member (Voting Rights)
I'm putting this in the members-only section because I was advised to keep it quiet until it's published (besides posting this here, of course).
I was informed by Sara Piccer, OMF volunteers relations manager, about an upcoming CNN coverage of May 12. The report is expected to be published on that day, Sunday, May 12, but it could be before then.
Someone from CNN told OMF that if the story is shared widely and quickly (as in timing it immediately after its release will be a boost in itself, minutes may make a difference) on social media, it could receive additional promotion from CNN. No clue on what that would be exactly, but more should be better if the report is any good.
We don't really have a specific tool for this so besides watching this thread (you can receive email notifications and I will post in this thread and the story itself in its own once it's published, or if I'm AFK if someone else can do it ASAP) and the OMF Twitter (and Facebook, I guess?) account it's mostly up to just being aware and ready to share it once it's published. Many will no doubt be busy with events but this could be a great signal boost.
Important detail I was forgetting about: do not just retweet accounts that have the story, tweet/share the link to the story itself. It's possible that they do track it but for social media engagement the links have to be directly in the tweets to count as primary engagement. This means a few words, maybe a quote or the sub-headline if it's good, #tags and most significantly just adding the link to the story itself.
Scream into the void and sometimes the void screams back.
I was informed by Sara Piccer, OMF volunteers relations manager, about an upcoming CNN coverage of May 12. The report is expected to be published on that day, Sunday, May 12, but it could be before then.
Someone from CNN told OMF that if the story is shared widely and quickly (as in timing it immediately after its release will be a boost in itself, minutes may make a difference) on social media, it could receive additional promotion from CNN. No clue on what that would be exactly, but more should be better if the report is any good.
We don't really have a specific tool for this so besides watching this thread (you can receive email notifications and I will post in this thread and the story itself in its own once it's published, or if I'm AFK if someone else can do it ASAP) and the OMF Twitter (and Facebook, I guess?) account it's mostly up to just being aware and ready to share it once it's published. Many will no doubt be busy with events but this could be a great signal boost.
Important detail I was forgetting about: do not just retweet accounts that have the story, tweet/share the link to the story itself. It's possible that they do track it but for social media engagement the links have to be directly in the tweets to count as primary engagement. This means a few words, maybe a quote or the sub-headline if it's good, #tags and most significantly just adding the link to the story itself.
Scream into the void and sometimes the void screams back.
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