https://www.nbcnews.com/think/opini...th-paltrow-s-goop-wage-war-science-ncna801436 IMO I liked this article because it represents how the lack of good honest science created the tug of war consumers feel with “wellness brands” vs Big Pharma. Big Pharma has burned us with some questionable studies, and a general lack of trust was created with surging price increases. Wellness brands are gaining ground in establishing a place in our homes, even if many are not scientifically proven. I was thinking our new site could, as one of our strategies, could debunk both big Pharma and wellness brands when appropriate. In this way we could use pure clean science as a way to educate and inform, with an unbiased judgement. I feel there is a strong need in the marketplace for an honest debate, especially when Big Pharma spends more money on marketing than R&D. So our new site could have a niche market, in that we are open to understanding both the Big Pharma and “wellness brands” perspectives, but use pure science to debunk or affirm the credibility of each individual “product”. I realize some of us may not view being open minded to new ideas as a priority (per our poll), but I think that being open minded and unbiased is essential to debating/debunking.