According to Aavitsland, the 2024 numbers are fine because they are no higher than the 2023 numbers.
That doesn’t take into account that the 2023 numbers were far higher than they should have been according to the trends from before lockdown was ended in early 2022.
Aavitsland justifies the comparison of 2024 to trends that include 2023 because they want to look at changes in weekly trends.
There’s nothing wrong with looking at weekly numbers, but why on earth can’t you look at both?!