Opinion (BMJ) Health information in age of social media and influence, 2025, Purnat & Scales

Dolphin

Senior Member (Voting Rights)
Purnat T D, Scales D. Health information in age of social media and influence BMJ 2025; 391 :r2419 doi:10.1136/bmj.r2419

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Heiss and colleagues recognise that patient influencers can create supportive spaces for stigmatised groups. Networks of interest or identity based communities such as those for myalgic encephalitis/chronic fatigue syndrome or other chronic conditions, can empower members through support and validation, making information part of personal and collective identity. However, they also risk amplifying unverified claims or deepening exclusion from mainstream care. Influence is sustained by participatory communities and shared experience rather than a single figure profiting from a following.7
 
can empower members through support and validation,

What about through also offering a better understanding of the real state of research findings and clinical benefits (or lack of them)?

However, they also risk amplifying unverified claims or deepening exclusion from mainstream care.

What happens if it is mainstream medicine itself that is doing both those things? What then? How do patients respond and where do they go for more accurate information, and realistic and safe help?
 
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