Sly Saint
Senior Member (Voting Rights)
In Sideways, Matthew Syed explores ideas that shape our lives through stories of seeing the world differently. In The Social Contagion, he looks into a strange fainting outbreak at a school, and other similar events, which can affect dozens, sometimes hundreds of people.
Can illness really spread instantly through social networks, felling us like dominoes, or is there a psychological explanation? And can our desire to explain such phenomena rationally lead to us explaining them away?
“I started to look around for more examples and started to collect them”
In July 1980, at Hollinwell Showground near Nottingham, hundreds of children gathered for a jazz band competition. A wave of illness spread across the festival, with dozens of children fainting.
The event was written up in a medical journal where it captured the attention of a young student. Professor Sir Simon Wessely, now psychiatrist and epidemiologist at King’s College London, became captivated by these strange outbreaks and how they spread, because they all followed a similar pattern.
“Usually, it will take place in a fairly crowded atmosphere,” says the psychiatrist. This might be a school hall, or a marching band, where there are lots of people close together. “And often it will happen when people are getting slightly uncomfortable.” It might be too warm, or claustrophobic.
“Suddenly someone sees someone who they know who’s suddenly just keeled over,” he explains, and instead of concluding it’s a hot day, let’s not worry, they begin to think that something strange is occurring. “And then there’s something else happening: there’s a strange noise outside in a field, or there’s something wrong with the air conditioning that day, or maybe there’s a funny smell, and then very quickly what happens is people start to get anxious.”
It’s not a toxin or a poison which is causing the wave of illness, it’s people’s minds
“When you get anxious you get absolutely classic symptoms,” says Wessely. “You start to produce adrenaline and then your heart gets a bit faster, you get butterflies in your stomach, you sweat a bit.”
Once a crisis takes hold it can spread like wildfire.
“This can happen in almost fractions of seconds,” he explains. Then suddenly the person next to you is getting anxious, they get the same symptoms, someone else collapses, and you have an incident which has gone from being a single person falling over, to many. “This can spread so fast,” he says, “you might have hundreds involved.”
And if the emergency services are understandably called to treat people, they can have a compounding effect on the outbreak. “You have people running around, you have the ambulances being called,” says Wessely, “all of which are absolutely calculated to increase your anxiety, not decrease it.”
Once a crisis takes hold it can spread like wildfire.
“Spread is more likely with people that you know”
Psychologists call this “mass sociogenic illness”. But it used to be known by a more familiar name: mass hysteria.
It’s a bit more complicated than a wave of panic and screaming, because people genuinely feel unwell. And it’s our social connections that make us more vulnerable to this curious phenomenon.
“Spread is more likely with people that you know,” says Wessely. “It goes through your own social networks… Having a social connection with the person who’s suddenly collapsed in front of you, certainly increases the chance of transmission.”
https://www.bbc.co.uk/programmes/ar...us-school-illness-tell-us-about-our-anxieties
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