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CDC Public Health Matters Blog: Evaluating Communication Campaigns

Discussion in 'Advocacy Projects and Campaigns' started by Webdog, Apr 2, 2018.

  1. Webdog

    Webdog Senior Member (Voting Rights)

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    https://blogs.cdc.gov/publichealthmatters/2018/04/evaluating-campaigns/

    CDC blog post on "10 methods that can help you reduce costs and improve the efficacy of your communication or health marketing campaign."

    Written by Fred Fridinger, who has published controversial work about CFS in the past. The campaigns talked about are intended to "promote positive behavior change", with a CDC Zika campaign being the success story.

    If only the CDC could mount a campaign to change the behavior of doctors who encounter ME/CFS patients...
    Edit: There is a comments section on the blog.
     
    JohnM, Andy and Esther12 like this.

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